Deep Currents is an online eCourse dedicated to successfully helping countless leaders and professionals access their true calling. Through targeted readings, journaling questions, and group discussions the participants gather insights on what matters most to them and how to access their deepest most fulfilling desires.
When the founder of deep currents came to us he had the idea of developing and eCourse that would make his findings and teachings available to all. He had developed similar courses before but never in a way that could be accessed by multiple people all over the world. He had the idea and the vision but needed a team to make it a reality.
Our creative director had several brain storming sessions with the creator of the course. They discussed his vision, the multiple ways to approach the project, the functionality that would be needed and the content he wanted to share with his participants. Since it was crucial to the course that participants have the ability to journal on the course site and have the capability for multiple users it was decided that a word press based website was the best solution.
Once the functionality had been finalized the design process began. We used ocean and sailing imagery to convey the idea of deep currents. We wanted to express what the title means in an elegant and sophisticated form but not get too literal that it would appear as cheesy or cheap.
The shades of blue provide a calming and pleasing visual experience while the gold accents provide a fun and joyous aspect to the design. It was also important to provide lots of white open space to elevate the look and facilitate the legibility of the content. Since it is an educational site it was important to not have the imagery be too distracting. In the end and with some trial and error we were able to deliver a site that functioned as a self serving eCourse with a fun yet professional look and feel.