For over 24 years, San Diego-based Westward Expos’ Home/Garden shows have helped homeowners turn their houses into the home of their dreams by putting all the furnishings, home improvement products, accessories and other services under one roof, making for a real “one-stop shopping” experience.
In order to provide their attendees with such wide range of products and services Westward Expos makes the success of their exhibitors their most important priority. As a result the attendees’ process of improving their home as fun and rewarding experience.
Problem
Westward Expos are in the market 12 months a year. Half of the year is spent preparing for the Spring show and half of the year for Fall. They needed a team of designers who are available to them year round and can provide services in a quick turn around. They also needed them to adhere to the show budget and be able to take direction from the shows creative director.
Westwards Expos’ graphic design needs range from website design, to email blast design and management, to constant web updates, to printed newspaper ads as well as marketing materials. They needed a team that could fulfill all of those tasks and were available to them on a moments notice. They needed someone they could rely on.
Solution
Our company structure is created in such a way that each team member has an opportunity to shine on the tasks they excel at and are passionate about. We were able to break up the tasks required by Westward Expos in such a way that each job category has its own team member assigned to it. This allows us to provide a wide range of services in a quick turn around, even complete multiple tasks at the same time.
At Babilon Arts, we pride ourselves in providing excellent customer service to our clients. An important element we feel contributes to this, is our ability to be flexible and fluid in our design process to ensure the client gets exactly what they expect. This expertise and commitment has allowed us to partner with WWE’s creative director and have his vision come to life. We recognize that our value not only stems from great design but deign that our clients can stand behind and fully represents them.