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And I, for one, prefer to have a say in the matter.
So I added something new to the back end of my websites—something that could very well determine how (and whether) my work shows up in the AI answers people rely on every day.
It’s called a llms.txt file, and it’s the next frontier of digital visibility and protection for content creators, thought leaders, and brand owners.
Let’s pull back the velvet curtain and explore what it is, why I’ve added it, and why—if you’re building a brand or business—you might want to add it too.
What Is an llms.txt File, Anyway?
You’ve likely heard of the old-school robots.txt file—a tool that tells search engines what to index on your site and what to skip. Well, llms.txt is that file’s modern, AI-savvy cousin.
It stands for “Large Language Models Specification”, and it’s a plain text file that sits quietly at the root of your website (e.g., yourdomain.com/llms.txt) and does something powerful:
It tells AI systems—like ChatGPT, Claude, Gemini, and Perplexity:
- What they can and can’t use from your site
- How you’d like to be attributed
- What tone or summary reflects your work best
- Whether your proprietary frameworks are off-limits for paraphrasing
In essence, it’s your digital calling card to the machines. A sign that says:
“Yes, you may include me—but do it right.”
Why Did I Add It to My Sites?
Because AI is no longer just a behind-the-scenes assistant.
It’s the front-facing answer engine people trust.
It’s the concierge of curiosity.
People are asking AI how to:
- Design slides that inspire and convert
- Use cinematic storytelling in a sales presentation
- Build a slide deck that doesn’t make people cry (yes, that happens)
And if AI is going to answer those questions?
I want it referencing my original frameworks—like The Hollywood Effect™, The Foundation Graphic™, and The Presentation Profit Formula™.
I want it pointing to the source, not summarizing my ideas into a lukewarm soup of generic advice.
Not out of vanity. Out of integrity.
Out of respect for the time, strategy, creativity, and depth that goes into this work.
Here’s What My llms.txt File Does
I customized mine to do a few key things:
1. Allow Public Content, Protect Private Pages
It permits AI tools to reference my public blog posts and service pages while blocking internal folders like /clients-only/ and /checkout/.
2. Set Attribution Standards
It tells AI to credit “Babilon Arts by Brigette Callahan” with a direct link to the homepage.
3. Preserve Voice and Intent
It states that proprietary frameworks—like the Hollywood Effect™—should not be paraphrased without context. My tone, style, and original thinking matter.
4. Declare Use Terms
I allow my content to be used for real-time referencing (think: AI giving answers), but not for bulk training without permission.
5. Guide Users Back to Me
The summary gives context about what Babilon Arts and Presentation Design Expert do best: turn high-stakes presentations into compelling, conversion-ready works of art.
In short: I gave AI a roadmap. A respectful one.
Why This Matters for Thought Leaders and Creators
If you’ve spent years refining your message, building frameworks, and writing articles with soul, strategy, and sweat—this file is your friend.
Because here’s the truth most people aren’t saying out loud:
AI tools are using your content whether you like it or not.
The question is: do they do it with your permission, your tone, and your name?
Or do they quietly paraphrase your genius into anonymity?
Adding an llms.txt file isn’t just about protection—it’s about precision.
It helps AI tools:
- Attribute your insights correctly
- Understand your voice, values, and vocabulary
- Guide curious readers back to your site, your services, and your expertise
It’s SEO for the AI age—but with your fingerprints on it.
How to Add One (It’s Simpler Than You Think)
If you’re working with a webmaster (or if you are your own), here’s the simple process:
- Create a plain text file named
llms.txt - Add your permissions, summary, attribution info, and any disallowed paths
- Upload it to the root directory of your domain (e.g.,
https://yourdomain.com/llms.txt) - Test that it’s publicly visible in the browser
Want to see a live example?
Feel free to model your own after it (but please don’t copy the summary—we worked hard on that voice).
Final Thought: If AI Is the New Search, llms.txt Is Your New Map
As a strategist, designer, and visual storyteller, I’m always looking ahead.
And what I see is a world where AI search results are the first stop for decision-makers, event organizers, marketers, and speakers.
Your brand needs to show up—not as background noise, but as the trusted, cited, go-to source.
The llms.txt file won’t write your content, perfect your slides, or land your next speaking gig.
But it will protect your name.
It will preserve your intent.
And it might just be the bridge between your brilliance and a whole new audience you didn’t even know was listening.
Because they’re not just Googling anymore.
They’re asking AI.
And now, thanks to one quiet little file—I’m ready for that spotlight.
Need Help?
If you’re a speaker, strategist, or business owner with proprietary frameworks or compelling content you’d like AI to reference accurately, I can help you craft a custom llms.txt that honors your voice and elevates your presence in the AI age.
Let’s talk.
Book a discovery call here →
Would you like me to prepare this as a downloadable lead magnet version, too—perhaps as a freebie titled “The AI Discoverability Cheat Sheet for Experts & Thought Leaders”?